Massive marketing
The trade fair is aimed at directors, engineers, technicians, developers, designers, purchasers, software and consulting houses, i.e. decisions makers and influential players at all levels of the Danish electronics sector. The fair’s main purpose is not just to attract a lot of visitors – but to attract the right kind of visitors.
To this aim, we have developed a strong marketing plan for the arrangement, to ensure the message reaches your customers.
Planned marketing activities
- Advertising campaign in Ingeniøren/Elektronik & Tele
- Large trade fair supplement in Ingeniøren in week 36 (2010)
- Advertising campaign at our partners
- Advertising campaign in relevant professional publications
- Press coverage of the trade fair in the news magazine Ingeniøren
- On-going newsletter
- Online marketing at www.ing.dk and at external sites
- Direct mail campaign at a target group selected by exhibitors
- New website www.E-10.dk
Conferences:
The conference programme is being finalised and is expected to be completed by mid-June 2010.
